One of the biggest trends over the last two years has been an increase in popularity for New Balance shoes. But how exactly has New Balance quietly become one of the coolest sneaker brands around?
When athletes reach the pinnacle of their respective sports, it comes as no surprise that it does wonders for their popularity. This can often be monetized with product endorsements, adverts or sponsorships, but in a sneaker obsessed world, athlete’s shoes are becoming a larger part of their revenue.